H&M has enlisted models including Alex Consani, Vittoria Ceretti, Paloma Elsesser and Mona Tougaard for its new street style campaign, In Betweens.

The brand's design lead, Eliana Masgalos, commented 'During fashion week, I always get excited to see the looks the models are wearing in between shows, when they get to be themselves. That authenticity is so inspiring. This project celebrates that ethos by spotlighting individual style and creativity, getting to the very core of what we do at H&M'.